The One Where Old Navy Fails

By now, you have probably heard about Old Navy’s grammar problems. Someone missed an apostrophe on an entire line of shirts.

After countless blogs, articles, and reports ridiculing the company for such an error, Old Navy has finally done something. A few of the shirts have been corrected on the site, but none are available for order now. If you click on one, this is the the page that pulls up.

No word yet on exactly how costly this error was, but it makes me ask: wouldn’t it have been cheaper to hire someone to check for things like that? Then Old Navy wouldn’t be out thousands, if not hundreds of thousands, of dollars replacing the “faulty” tees. And they wouldn’t look like such fools.

Something to think about, hmm?

One Response to “The One Where Old Navy Fails”

  1. Oliver February 16, 2012 at 5:22 am #

    Hello Jennifer

    I’ve just discovered your blog, and the piece about the phantom apostrophe.

    Misuse continues everywhere, even here in the ancient home of the English language. My personal favourite was a street sign encouraging passers-by to frequent a particular restaurant in London. I wish I’d had a camera, but the sign sported the following gem:

    Pizza’s made by expert’s 100 yards’

    The sign writer must have read ‘Eats Shoots & Leaves’ and had a brain-fit.

    Just thought I’d share this with you. Have a good day!


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